Take the guesswork out of
planning your next event
Introducing AudienceDNA
Turn insights into impact. Know your audience with AudienceDNA. Live Group’s industry-first audience profiling tool that uncovers what really makes your audience tick.
Your attendees are diverse. Their needs, expectations and ways of engaging with content are too. AudienceDNA helps you design personalised, inclusive experiences that resonate with everyone in the room – not just the loudest voices.
Can we help you?
Whether you’re raring to go and ready to reimagine your event strategy, or just dipping your toes in and still have a few questions, we’d love to hear from you.
Your audience deserves more
than a one-size-fits-all event
AudienceDNA gives you incredibly rich insight into who’s attending – from how they like to receive information, to when they’re most likely to engage. This means more tailored content, smarter formats and better experiences for them – and outstanding results for you.
- Instant personality-based insights
- Motivational mapping
- Custom content planning
- Data-led audience segmentation
- Inclusive experience design
- Stronger audience relationships
- Heatmaps and visual reporting
- Research-backed methodology
5 steps to
understanding
your audience
Data-driven, powerful, and easy to implement, AudienceDNA provides unrivalled audience analytics to let you produce inclusive and engaging events and communication strategies that create genuine connections.
Trends
We gather and analyze data from thousands of events, mapping trends to audience profile types.
Profiling
AudienceDNA profiles allow you and your audience to uncover rich insights into individual behaviors and overall audience trends.
Analysis
By analyzing the data, we uncover the key personalities that shape your audience’s mindset and behavior.
Guidance
We provide tailored guidance to your speakers and content creators to enhance audience engagement.
Results
By tracking engagement in real time, we ensure ongoing improvement of content and audience experiences.
EVENTS reimagined
Potential unlocked
Case Study
Case Study
Case Study
Case Study
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Whatever your question or enquiry, we’d
love to hear from you.
In-person, virtual or hybrid solutions for
organisations of all sizes, worldwide.
We’re here to make your event a success.